Our story
From a small idea to
children’s eyes lighting up
throughout Europe
How It All Began
In 2008, the youngest daughter in our family wanted to ride just as much as her older sister—but she was still too small for a real horse at the time.
The parents couldn’t find any toys that really felt like a horse. That’s how the idea came about—one we wanted to use to get lots of kids excited.
A stuffed animal you can ride that moves just like a real animal!
From Idea to Quality Product
Driven by their passion, founders Jef van de Wardt and Desiree van Hoeve have built this company.
The first prototypes were built in Asia, and their engineering, design, and finish met our high standards.
Thanks to our many years of experience and our high quality standards, a unique product has been developed over the past few years, and we continue to improve it.
Our Development
More Than Just Toys
These days, Animal-Riding can be found in a wide variety of locations and inspires children of all ages.
- Amusement Parks
- Shopping Centers
- Recreation and Vacation Parks
- Rental Companies
- Toy Stores
- Events and Trade Shows
Highlights from More Than 15 Years of Animal Riding
Our Philosophy
We want to get kids moving—not just get them excited.
With passion
We are a family-owned business that puts our heart and soul into everything we do, and we create each animal with great attention to detail.
Highest quality
Durable materials and excellent craftsmanship ensure long-lasting fun.
Throughout Europe
Our animals inspire customers and partners in many countries across Europe.
Bringing Joy
A child’s smile is the best reward for us.
Together, we make children’s eyes light up.
We will continue to work every day to develop new ideas and bring happiness to even more families.
